Convention woes
You know, I am having serious misgivings about the transformersclub, particularly after their recent adventure at Toyfair 2009, specifically in relation to efforts to organize this year’s Botcon event.
I may be wrong here but it seems to me the reason for the club is to benefit and enhance the fan experience, notably those fans who have paid membership dues. To date, to the best of my knowledge, the club does this through three main avenues - preparation for the annual Botcon convention, preparation of club exclusives, and ongoing communications (club magazine and website). And to be completely fair, I’ve been reasonably satisfied with the results to date.
However, it seems that the club is becoming simply another communications and marketing tool for the toy line. On some level, I am fine with some measure of overlap - fans are just as interested in looking forward as much as looking back. But I wonder who pays the bills when the club attends events like Toyfare? Is it Hasbro or it is the club through whatever revenue streams (club dues, toy store profits and Botcon proceeds) are available to it? And if it is the latter, does it move the club forward for the benefit of members to appear at these events? Are we better served by a one-on-one interview with Michael Bay that could have easily been conducted by internal Hasbro communications and disseminated to the community?
Most importantly, how does the club’s participation in the communications roll out for the movie take away resources to planning for Botcon 2009? There is barely less than three months left before the big event and there is no indication when convention forms will be made available. According to the site, “Now is the time to make your hotel reservations,” which is putting the cart before the horse. Why make hotel accommodations bookings, to say nothing of transportation and vacation plans, without even a modicum of details?
It may seem like a little thing but I’m not prepared to make arrangements costings hundreds of dollars on spec. I’ll buy a convention pack without seeing the toys, because I’m taking part in an event, but I won’t book a hotel until I’ve submitted a convention form. The sooner I have a convention form, the more likely I can get vacation leave and discounts to afford the accommodations and transportation costs, and be able to attend.
In what has been described in the United States as a depression, I am serious reservations of falling any tried-and-trued model. I have reservations about an event that presumes attendance rather than provides amble opportunity to obtain vacation time and make affordable travel arrangements by making convention details available in advance. Worldcon has had delegate forms ready since the fall for an event scheduled for August. Providing a bigger time frame seems to me to be more advantageous than narrowing it.
No one is certainly implying that everything needs to be cast in stone three years in advance. Events, by definition, need some fluidity in terms of events and presentations. But why admission forms can’t be put up on line as soon as a location is known is beyond me.
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